A bis Z Marketing von Jon Obermeyer [Taschenbuch, 74 Seiten]
15,24 €
"Markets are conversations" - Levine, Lock and Searls A-Z Marketing is an introductory guide to marketing for sole proprietors, small business owners and social entrepreneurs. Designed for individuals without a formal business background, it highlights and defines 26 core marketing concepts, strategies and tools. It's also an ideal refresher course for anyone wishing to understand the current state of business marketing.
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