Laut Kotler: Die weltweit führende Autorität für Marketing beantwortet Ihre Frage
37,90 €
He went on to pursue his Ph.D. at MIT under Paul Samuelson and Robert Solow, two Nobel Prize-winning economists who represented Keynesian thinking. "Many economists are not aware that the field of marketing originated as an economics discipline," Kotler observes.
Jetzt bei Ebay: