Werbegeschäft: Betrieb Kreativität Mediaplanung integrierte Kommunikation...
183,37 €
Advertising Business : Operations Creativity Media Planning Integrated Communications, Paperback by Jones, John Philip (EDT), ISBN 0761912398, ISBN-13 9780761912392, Brand New, Free P&P in the UK This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising. The distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few adaptations of classic articles - have been specifically written for this volume. The result is a single `knowledge bank' of theory and practice for advertising students and professionals.
Jetzt bei Ebay:
