An Analysis of Leon Festinger's A Theory of Cognitive Dissonance (The Macat
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When Festinger was carrying out his research, the dominant school of thought - behaviorism - focused on outward behaviors and their effects. In the case of "cognitive dissonance", for example, he hypothesized that apparently incomprehensible or illogical behaviors might be caused by a cognitive drive away from dissonance, or internal contradiction.
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