Einstellungen: Einblicke aus den neuen impliziten Maßnahmen, Hardcover von Petty, Rich...
220,13 €
Attitudes : Insights from the New Implicit Measures, Hardcover by Petty, Richard E. (EDT); Fazio, Russell H. (EDT); Brinol, Pablo (EDT), ISBN 0805858458, ISBN-13 9780805858457, Like New Used, Free P&P in the UK Social Psychologists have long recognized that people’s attitudes could be assessed in different ways, from direct self-reports to disguised observations of behavior. However, the past decade has shown several new approaches to attitude measurement. This volume addresses all of these new techniques, as well as the new wave of implicit measures and the contribution they have made to understanding attitudes and attitude change.
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