Jenseits von Hofstede: Kulturrahmen für globales Marketing und Management, Pap...
146,52 €
Beyond Hofstede : Culture Frameworks for Global Marketing and Management, Paperback by Nakata, Cheryl (EDT), ISBN 1349300470, ISBN-13 9781349300471, Like New Used, Free P&P in the UK Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.
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