Markenbedeutung Management, Hardcover von Macinnis, Deborah (EDT); Park, C. Whan...
156,89 €
Brand Meaning Management, Hardcover by Macinnis, Deborah (EDT); Park, C. Whan (EDT), ISBN 178441932X, ISBN-13 9781784419325, Like New Used, Free P&P in the UK Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these states. Other meaning makers (., celebrities, culture, consumers themselves) can facilitate or detract from the brand meanings marketers aim to create.
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