Branded Content: The Fateful Merging of Media and Marketing by Jonathan Hardy Pa
67,56 €
Lobbying, liberalisation, normalisation, and contestation 9. Communication gains and losses: economic, cultural, and societal 10. "Advertising has 'gone native'. Jonathan Hardy's carefully researched forays have produced the best map so far of this expanding territory and prompted thoughtful reflections on how we should respond.
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