Branding the Man: Warum Männer die nächste Grenze im Modehandel sind, Hardcover...
Branding the Man : Why Men Are the Next Frontier in Fashion Retail, Hardcover by Pellegrin, Bertrand, ISBN 1581156634, ISBN-13 9781581156638, Like New Used, Free shipping in the US Looks at what makes a guy buy and gives concrete solutions to help retailers attract this elusive market, in a book that provides a blueprint for men's wear retail environments, as well as practical ideas that can be applied to the men's retail market across spectrums, from electronics to automobiles.
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