Marken und Branding, Hardcover von Brown, Stephen, brandneu, kostenloser Versand in Großbritannien
113,91 €
Brands and Branding, Hardcover by Brown, Stephen, ISBN 1473919517, ISBN-13 9781473919518, Brand New, Free P&P in the UK Focusing on the basics, this introductory text explains brands and branding to beginning students. It discusses the components of a brand, including the name, logo, slogan, packaging, mascot, and special offers, as well as the role of storytelling; brands as living things, consumer behavior, and brand management and expansion; constraints on brand expansion, the dark side of brands, and cultural branding; and the importance of figurative thinking. Annotation ©2016 Ringgold, Inc., Portland, OR ()
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