Marken: Bedeutung und Wert in der Medienkultur, Hardcover von Arvidsson, Adam, L...
201,75 €
Brands : Meaning And Value in Media Culture, Hardcover by Arvidsson, Adam, ISBN 0415347157, ISBN-13 9780415347150, Like New Used, Free P&P in the UK Brands are now a dominant feature of everyday life. Drawing on rich empirical material, this book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value.
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