Building Corporate Identity, Image and Reputation in the Digital Era by T.C. Mel
241,92 €
Part I: Introduction 1. Corporate identity: Definition and Component 3. Value co-creation behaviour: Antecedents and Consequences 10. Employees occupational identity 12. It provides both academic rigor through systematic analyses and syntheses of literature on a wide range of topics within the area, and practical relevance through in-depth cases that help students and practitioners to apply the concepts in real life.".
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