Buyology: Wahrheit und Lüge darüber, warum wir kaufen von Martin Lindstrom (Englisch) Paperbac
32,50 €
"A page-turner" -Newsweek " Lindstrom dishes up results, alongside a buffet of past research, with clear writing and deft reasoning.". Now you'll think of Buyology…. Pick up a copy of this book and get one of those highlighting thingamajiggies before you fix your ad budget for the new year.
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