Buyology: Wahrheit und Lüge darüber, warum wir kaufen von Martin Lindstrom [Taschenbuch]
18,84 €
His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. How much do we know about why we buy?. Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them?.
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