Kampagnen, die die Welt erschütterten: Die Entwicklung der Öffentlichkeitsarbeit
32,47 €
"Over the past four decades, a series of PR campaigns have helped to shape popular culture and influence public opinion. Each chapter is built around extended case studies including Thatcherism (1979), New Labour, The Royal Family, The Rolling Stones (1981), David Beckham, London 2012, Product [RED], The Obama Campaign (2008) and Dove Real Beauty.
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