Durchführung von Marktforschung für internationale Geschäfte, Taschenbuch von Cavusgil,...
26,45 €
Conducting Market Research for International Business, Paperback by Cavusgil, S. Tamer; Knight, Gary; Riesenberger, John; Yaprak, Attila, ISBN 1606490257, ISBN-13 9781606490259, Brand New, Free P&P in the UK This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.
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