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Durchführung von Marktforschung für internationale Geschäfte, Taschenbuch von Cavusgil,...

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Conducting Market Research for International Business, Paperback by Cavusgil, S. Tamer; Knight, Gary; Riesenberger, John; Yaprak, Attila, ISBN 1606490257, ISBN-13 9781606490259, Brand New, Free shipping in the US This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.

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