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Verbraucherverhalten und Marketingstrategie 6. Aufl. Peter & Olson (2002, HC) HA7

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10,21 €

This hardcover textbook, titled "Consumer Behavior and Marketing Strategy, 6th edition" by Jerry C. Olson and J. Paul Peter, is a comprehensive guide for young adults and adults interested in 21st century marketing. It has 608 pages and covers topics such as consumer motivation, segmentation, and strategy development. The book is published by McGraw-Hill Higher Education and is a part of the Marketing Series. With a focus on mathematics and sciences, this nonfiction book is a valuable resource for those studying business and economics. The item measures 10.1 inches in length, 7.8 inches in width, and 1.2 inches in height, with a weight of 41.6 ounces. The book was published in 2002 and is in its 6th edition. It is written in English and is an original language publication.

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