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Verbraucherverhalten: Aufbau einer Marketingstrategie, Hardcover von Mothersbaugh, D...

175,84 €

Consumer Behavior : Building Marketing Strategy, Hardcover by Mothersbaugh, David L.; Hawkins, Delbert I.; Best, Roger J., ISBN 1259232549, ISBN-13 9781259232541, Brand New, Free shipping in the US Builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall.

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Book Title:

Consumer Behavior : Building Marketing Strategy
ISBN:

9781259232541

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