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Consumer Behavior: Understanding Consumers- Designing Marketing Activities by St

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Why does everyone want the latest smartphone so badly?. Why do people want the latest smartphone so badly?. The book follows a consistent didactic concept. Prof. Dr. Stefan Hoffmann is Professor of Marketing at the Christian-Albrechts-Universität zu Kiel.

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Format:

Paperback
Language:

English
ISBN-13:

9783658394752
Author:

Stefan Hoffmann, Payam Akbar
Book Title:

Consumer Behavior

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International Standard : tracked-no signature (7 to 15 business days) 18,97 EUR - Lieferung zwischen 10. February 2025 und 24. February 2025 (bei heutigem Zahlungseingang)
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