Consumer Behaviour: A European Perspective by Soren Askegaard (English) Paperbac
119,54 €
Søren Askegaard, Ph.D., is a Professor of Consumption Studies at the University of Southern Denmark. Well known for its accessible, reader-friendly writing style and contemporary approach, this textbook is ideal for Second and Third-Year Undergraduates, as well as Master's students who study relevant courses.
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