Verbraucherverhalten und Websites sozialer Netzwerke: Die Auswirkungen negativer Worte von...
35,20 €
Consumer Behaviour and Social Network Sites : The Impact of Negative Word of Mouth, Paperback by Zaraket, Sarah, ISBN 0367532867, ISBN-13 9780367532864, Brand New, Free P&P in the UK This book provides a solid understanding of electronic word of mouth (eWOM) by taking the reader through the process of information diffusion from rumour generation in times of traditional word of mouth (WOM) to negative social eWOM and examining how consumers process it.
Jetzt bei Ebay:
