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Verbrauchermanagement im Internetzeitalter: Wie Kunden zu Managern im...

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Consumer Management in the Internet Age : How Customers Became Managers in the Modern Workplace, Paperback by Sperber, Joshua, ISBN 1498592236, ISBN-13 9781498592239, Brand New, Free P&P in the UK This book analyzes online consumer management, a practice in which customers monitor, report on, and discipline workers through posting online reviews. Through examining reviewer communities, the author analyzes the ways in which our need for collective purpose is increasingly transformed into profit production under modern capitalism.

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Book Title:

Consumer Management in the Internet Age : How Customers Became Ma
ISBN:

9781498592239

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