Verbraucherpsychologie in einer Social-Media-Welt, gebunden von Dimofte, Claudiu V...
239,82 €
Consumer Psychology in a Social Media World, Hardcover by Dimofte, Claudiu V. (EDT); Haugtvedt, Curtis P. (EDT); Yalch, Richard F. (EDT), ISBN 0765646935, ISBN-13 9780765646934, Like New Used, Free P&P in the UK Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals.
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