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Contemporary Issues in Marketing and Consumer Behaviour by Parsons, Elizabeth

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54,09 €

The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming.

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EAN:

9781032062006
UPC:

9781032062006
ISBN:

9781032062006
Format:

Paperback, 198 pages, 3rd edition Edition
Author:

Parsons, Elizabeth
Book Title:

Contemporary Issues in Marketing and Consumer Beha
Item Height:

1.1 cm
Item Length:

24.6 cm
Item Weight:

0.38 kg
Item Width:

17.4 cm
Language:

Eng
Publisher:

Taylor & Francis Ltd