Überfüllte Funkwellen: Wahlkampfwerbung bei Wahlen, Taschenbuch von Thurber, J...
Crowded Airwaves : Campaign Advertising in Elections, Paperback by Thurber, James A. (EDT); Nelson, Candice J. (EDT); Dulio, David A. (EDT), ISBN 0815784554, ISBN-13 9780815784555, Brand New, Free P&P in the UK A collection of recent work in American political advertising and communication. Begins with an examination of how ads are characterized, with particular focus on the effects and consequences of negative advertising, then explores the role of advertising in shaping the substance and style of information that voters take with them into the voting booth on election day. Thurber is professor of government and director of the Center for Congressional and Presidential Studies at American University. Annotation c. Book News, Inc., Portland, OR ()
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