Emergence of Modern Marketing, Taschenbuch von Church, Roy A. (EDT); Godley, Und...
85,71 €
Emergence of Modern Marketing, Paperback by Church, Roy A. (EDT); Godley, Andrew (EDT), ISBN 0714683264, ISBN-13 9780714683263, Like New Used, Free P&P in the UK This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of International case studies.
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