Emergence of Modern Marketing, Taschenbuch von Church, Roy A. (EDT); Godley, Und...
96,20 €
Emergence of Modern Marketing, Paperback by Church, Roy A. (EDT); Godley, Andrew (EDT), ISBN 0714683264, ISBN-13 9780714683263, Like New Used, Free shipping in the US This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of International case studies.
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