Entertainment Marketing, Taschenbuch von Foutz, Natasha Zhang, brandneu, kostenloser Versand...
99,33 €
Entertainment Marketing, Paperback by Foutz, Natasha Zhang, ISBN 1680833324, ISBN-13 9781680833324, Brand New, Free shipping in the US This monograph describes a general framework of entertainment marketing. Then the unique properties of entertainment and the resulting marketing challenges facing the entertainment industries, as well as the related research on each key marketing component within the framework, such as product, promotion, distribution, pricing, and talent, are reviewed.
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