Essential McLuhan. Edited by Erich McLuhan and Frank Zingrone. McLuhan, Marshall

Einband leicht berieben. - CULTURE AS BUSINESS American Advertising -- The Mechanical Bride -- From Da Vinci to Holmes -- Culture Is Our Business -- Joyce, Mallarmé, and the Press -- Letter to Harold Adams Innis -- Postures and Impostures of Managers Past -- PRINT AND THE ELECTRIC REVOLUTION Media and Cultural Change -- The Gutenberg Galaxy -- Understanding Media -- The Medium Is the Message -- Media Hot and Cold -- Reversal of the Overheated Medium -- Hybrid Energy: Les Liaisons Dangereuses -- Is It Natural That One Medium Should Appropriate and Exploit Another? -- Explorations -- Stress -- Oral-anal -- Sherlock Holmes vs. the Bureaucrat -- ORAL MCLUHAN Address at Vision 65 -- Playboy Interview: "Marshall McLuhan.

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