Grundlagen der Marketingforschung von William G. Zikmund (1998, Hardcover)
0,58 €
This textbook titled "Essentials of Marketing Research" by William G. Zikmund is a valuable resource for students and professionals interested in the subject area of business and economics. Published in 1998 by Harcourt College Publishers, this hardcover book is 448 pages long and measures 10.3 inches in length, 8.2 inches in width, and 0.8 inches in height. The book covers various aspects of marketing research, including general marketing and research methodologies. It is an excellent guide for those seeking to understand the importance of marketing research and how to conduct it effectively. The book is written in English and weighs 35.1 ounces.
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