Grundlagen des Marketings: Theorie und Praxis für eine Marketingkarriere
176,50 €
This comprehensive textbook introduces students to all the core principles of marketing practice using an employability-focused approach. The book includes a comprehensive running case study in which readers are invited to adopt the roles of marketing assistant, marketing manager, and marketing director within regional markets, applying the knowledge that they have learned in each chapter into modern, realistic contexts, which simulate a marketing career.
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