Essentials of Marketing: Theory and Practice for a Marketing Career David Brown
Titel: Essentials of Marketing: Theory and Practice for a Marketing Career, Untertitel: Theory and Practice for a Marketing Career, Einband: Paperback, Autor: David Brown, Verlag: Routledge, Sprache: Englisch, Seiten: 458, Maße: 243x172x24, Gewicht: 932 g, Verkäufer: mimpf2000, Schlagworte: Marketing Strategic Buyer Behaviour Sales Promotion Public Relations Digital Marketing WOM Marketing Communications Mix Extended Marketing Mix Relationship Marketing Create Customer Satisfaction Channel Intermediaries Marketing Communications Key Account Manager Brand Equity Marketing Mix Buying Situation Marketing Personas Macro Environment Formal Strategy Document Train Tickets Marketing Plan Societal Marketing Follow Post-purchase Evaluation Organisation’ s Target Markets Robo Advisors IMC Mix.
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