Grundlagen des Marketings: Theorie und Praxis für eine Marketingkarriere, Taschenbuch...
78,28 €
Essentials of Marketing : Theory and Practice for a Marketing Career, Paperback by Brown, David; Thompson, Alex, ISBN 0367773422, ISBN-13 9780367773427, Like New Used, Free shipping in the US This comprehensive textbook introduces students to all the core principles of Marketing practice using an employability-focused approach. This book is underpinned by six pillars, which flow through each chapter: marketing ethics, sustainability, stakeholder engagement, globalisation, the power of new media, and measuring success.
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