Ethnography for Marketers: A Guide to Consumer Immersion by Hy Mariampolski (Eng
162,90 €
`Ethnography for Marketers does an excellent job of capturing the academic aspects of ethnography but does so from a practical, useful point of view. Hy Mariampolski, author of Qualitative Market Research: A Comprehensive Guide (Sage, 2001) again takes readers on a voyage of discovery in Ethnography for Marketers.
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