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Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour

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42,97 €

It empirically verifies the factors which influence the effectiveness of social proof, and identifies relevant impact factors. The second half of the book presents the results of the author's quantitative and qualitative research into the effectiveness of social proof.

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EAN:

9780367651459
UPC:

9780367651459
ISBN:

9780367651459
Format:

Paperback, 178 pages
Author:

Katarzyna Sanak-Kosmowska
Book Title:

Evaluating Social Media Marketing: Social Proof an
Item Height:

1 cm
Item Length:

23.4 cm
Item Weight:

0.45 kg
Item Width:

15.6 cm
Language:

Eng
Publisher:

Routledge

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