Evolution of New Markets, Hardcover von Geroski, Paul, brandneu, kostenloser Versand in...
149,38 €
Evolution of New Markets, Hardcover by Geroski, Paul, ISBN 0199248893, ISBN-13 9780199248896, Brand New, Free P&P in the UK How do markets evolve? Why are some innovations picked up straight while others take years to be commercialized? Are there first-mover advantages? Why do we behave with 'irrational exuberance' in the early evolution of markets as was the case with the boom? This book explains in a refreshingly clear style how markets develop. His purpose is to show how good a grasp of economics can improve managers' business and investment decisions.
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