Exportstrategie von Subhash C. Jain (englisch) Hardcover-Buch
176,14 €
By Subhash C. Jain. Author Subhash C. Jain. The chapters on identifying export markets provide practical approaches on the formulation of such strategies, starting with an analysis of trade data.. On the basis of the data, exporters can build a market and product profile, set up a market selection matrix, assess their export strengths and weaknesses, and design a market position map, thereby enabling them to develop export strateges.. a valuable source for developing export strategies.
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