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Financial Times Essential Guide to Developing a Business Strategy, The: How to U

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Introduction Why strategy?. What is strategy?. What is the output?. What is a strategic plan?. What is strategic planning?. Forecasting Market Demand Sizing the market Forecasting market demand Essential tool: Moving averages Essential example: No wrap for the cinema Forecasting demand for a start-up Market demand risks and opportunities Essential case study: Extramural Ltd – market demand 4.

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