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Fundamentals of Business Marketing Research, Paperback by Reid, David A. (EDT...

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Fundamentals of Business Marketing Research, Paperback by Reid, David A. (EDT); Plank, Richard E., . (EDT); Lichtenthal, J David, ISBN 0789023121, ISBN-13 9780789023124, Like New Used, Free shipping in the US Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This uniqu includes and is based on “Business Marketing: A Twenty Year Review,” a thorough study of industrial/business research from 1 with critical commenta

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