Globale Markenstrategie: Weltkluges Marketing im Zeitalter von Branding, Taschenbuch...
48,73 €
Global Brand Strategy : World-Wise Marketing in the Age of Branding, Paperback by Steenkamp, Jan-Benedict, ISBN 1349956996, ISBN-13 9781349956999, Like New Used, Free P&P in the UK Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.
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