Globales Marketing und Werbung: Kulturelle Paradoxien verstehen von Marieke de
211,34 €
By Marieke de Mooij. She is the author of several academic publications on the influence of culture on marketing and advertising. A pioneer, now turned into a classic. The patterns shown in this book, updated year after year, are eye openers to the persistent power of culture.
Jetzt bei Ebay:
![Produktbild - Global Marketing and Advertising: Understanding Cultural Paradoxes [Hardback]](https://i.ebayimg.com/thumbs/images/g/MyUAAOSwhytm-87b/s-l140.jpg)
