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Global Perspectives on Social Media Influencers and Strategic Business Communica

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376,92 €

This book delves into influencer research and practices, exploring their impact on various industries and sectors. Covers influencers' motives and characteristics, their effect on culture, their role in advertising, as well as ethical considerations.

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Format:

Hardcover
ISBN-13:

9798369309124
Author:

Nicky Chang Bi, Ruonan Zhang
Book Title:

Global Perspectives on Social Media Influencers and Strategic Bus

None:

International Standard : tracked-no signature (7 to 15 business days) 15,81 EUR - Lieferung zwischen 28. January 2025 und 11. February 2025 (bei heutigem Zahlungseingang)
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