Globale Sportwirtschaft: Zeitgenössische Ausgaben, Taschenbuch von Desbordes, Michel (E...
80,59 €
Global Sport Economy : Contemporary Issues, Paperback by Desbordes, Michel (EDT); Aymar, Pascal (EDT); Hautbois, Christopher (EDT), ISBN 0367729008, ISBN-13 9780367729004, Brand New, Free P&P in the UK This book examines the global sports ecosystem through three central pillars: sport marketing, sports equipment manufacture and sales, and sport governance and organisation. It presents a nuanced and multi-faceted view of how the global sports economy works and its main strategic challenges and opportunities.
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