Grow the Core: How to Focus on your Core Business for Brand Success by David Tay
31,67 €
Defining the core 3 What is the core?. 3 Anchoring the core 7 Key takeouts 9 Checklist 9 2. The case for the core 27 Two ways to make a million – Heinz soup 27 The case for the core 30 A new marketing mind-set – Scooty 30 The challenges of growing the core 32 Key takeouts 36 Checklist 36 Part II: Grow the Core Principles 37 4.
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