Handbuch des Business-to-Business-Marketings von Gary L. Lilien Taschenbuch Buch
85,15 €
By Gary L. Lilien, Andrew J. Petersen, Stefan H.K. Wuyts. Each of the 34 chapters is structured to provide perspectives of one B2B problem area both from an academic and a managerial perspective, a state-of-art review and summary, a research agenda for the domain, and implications for practitioners.
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