Handbuch der Marktforschung für Life-Science-Unternehmen: Antworten finden...
80,40 €
After going over the market research process, he will learn how to design and use a number of market research tools, and how to adapt them in a life science context. From building a web survey to preparing interviews to doing your own secondary research, this handbook will help him gain a comprehensive understanding of how to perform his own market research activities and how to analyze his data.
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