Handbook of Media Management and Economics by Jaemin Jung (English) Paperback Bo
155,31 €
By Jaemin Jung, Alan Albarran, Bozena Mierzejewska. It has both breadth and depth treating the most important topics drawing on theory and practice. Established as the Bible of the field from its first appearance forward, this new edition is an essential text and reference work of lasting value.
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