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Hispanic Marketing: The Evolution of the Latino Consumer by Felipe Korzenny Pape

76,14 €

By Felipe Korzenny, Sindy Chapa, Betty Ann Korzenny. At FSU, he founded and directed the first Center for Hispanic Marketing Communication in the United States. Author Betty Ann Korzenny. Each chapter includes real-life case studies and distills the key implications for marketers, to ensure students grasp the essential concepts.

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Format:

Paperback
ISBN-13:

9781032137742
Author:

Felipe Korzenny, Sindy Chapa, Betty Ann Korzenny
Type:

NA
Book Title:

Hispanic Marketing
Publication Name:

NA
ISBN:

9781032137742

None:

International Standard : tracked-no signature (7 to 15 business days) 36,98 EUR - Lieferung zwischen 04. February 2025 und 18. February 2025 (bei heutigem Zahlungseingang)
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Hispanic Marketing: The Evolution of the Latino Consumer by Felipe Korzenny Pape

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