Hispanisches Marketing: Die Evolution des Latino-Konsumenten von Felipe Korzenny Pape
57,09 €
By Felipe Korzenny, Sindy Chapa, Betty Ann Korzenny. At FSU, he founded and directed the first Center for Hispanic Marketing Communication in the United States. Author Betty Ann Korzenny. Each chapter includes real-life case studies and distills the key implications for marketers, to ensure students grasp the essential concepts.
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